Melvin who grew up in New York City, is the epitome of "That Guy!!"
Many as kids (back in the...playing with Matchbox days), were often inspired and/or dreamed of having a "Super Cool / Fun / Working & Playing with Cars" type of job (I know I did...).
Melvin Betancourt did too, but the difference is, he was dead serious. After first laying eyes on his fathers new, Red 1970 302 Boss Mustang at the young age of 9, he was hooked, and emotionally motivated!! Melvin immediately took to drawing...drawing both cars & fashion, creatively expressing his thoughts, visions, and ideas.
Drawing cars always "pulled at him though" quoted Melvin. It was to the point that he had to act upon it! He strategically mapped out his approach to getting there...and now on this very day in December of 2014...he possess the title of "Ford Designer," with 27+ years under his belt within Ford Motor Company and it's various programs (See below for program list)
Melvin Betancourt - Ford Designer /
April 1987 – Present (27 years 9 months)
1987 - present Design Manager, Ford Motor Company, Dearborn, MI
Exterior and interior design of SVT, Vehicle Personalization, Feature Vehicles, subsequent support of the SEMA Show, Movie Vehicles(NFS Mustang) and Charity Vehicles.
FORD PRODUCTION DESIGN PROGRAMS
2015 Mustang - Exterior Design Manager to S2
2014 Thunderbird Mustang for the EAA air show - Design Manager and designer
2013 Mustang - Exterior Design Manager
2013 Boss Mustang - Exterior Design Manager
2012 Blue Angeles Mustang for the EAA air show - Design Manager and designer
2012 Boss Mustang - Exterior Design Manager
2011 Ford Explorer - Exterior Design Manager
1991 -Present - SEMA builds and SEMA SHOW - Design Manager
2007 FORD EDGE/LINCOLN MKX – Exterior Design Manager
2005 FORD MUSTANG – Exterior Design Manager
2005 FORD FIVE HUNDRED - Senior Designer – Exterior
2002 MERCURY COUGER FRESHENING - Senior Designer - Exterior
2000 FORD TAURUS/ MERCURY SABLE FRESHENING - Senior Designer
1999 FORD MUSTANG – Senior Designer - Exterior
1998 MERCURY GRAND MERQUIS – Senior Designer - Exterior
1998 LINCOLN TOWNCAR - Senior Designer - Interior
1998 LINCOLN CONTINENTAL - Senior Designer - Interior
1992 MUSTANG FRESHENING - Senior Designer - Exterior
As of most recent:
Inside the industry, Melvin is well known for leading up Ford's Dollar ($) Car Program/ SEMA based campaigns.
The Dollar Car Program is a great way for both Ford, along with the hand selected Manufacturers/Customizers to annually showcase "the goods," of which is then in turn used as a means to gauge consumer reaction & interest.
Melvin was also heavily involved and most influentially with regard to the "Need For Speed" Edition Mustang.
If you look close you will see "Sneakily embedded S550 DNA" enclosed within this design!!
More info regarding this Mustang: http://www.needforspeed.com/cars/rivals/ford-mustang-gt
Additionally he was involved with the 2015 Mustang F-35 Lightning II Edition One-off build project via Ford & EAA (Experimental Aircraft Association).
Ford has been heavily involved
in the event, and each of those years the company has constructed a unique Mustang, which the auction off to the benefit of EAA’s Young Eagles program. More info via SVTPerformance: http://www.svtperformance.com/?p=3488